Publisher Resources - Promoting Your Audit

Promoting Your Audit

To maximize the return on your investment, be sure to promote your audit results, and let CVC assist you. It’s simple and completely free. All of our audit promotion programs are included in the cost of your audit, so feel free to utilize the options that best fit your media company. Review the samples below to see how other companies have successfully promoted the valuable information provided by CVC.

Calculate Your Customers

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Help your advertisers calculate the real impact of advertising in your publication with an approach like this from Tempo!

Download "tempo_delivers.pdf"

Appliance Buyers

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You have 5,559 proven major home appliance buyers ready to buy

Download "appliance.pdf"

Auto Accessory Buyers

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You have 11,674 proven auto accessory buyers ready to roll

Download "auto_accessory.pdf"

Automobile Buyers

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You have 6,300 proven automobile buyers ready to buy

Download "auto_buyers.pdf"

Dining Customers

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You have 15,195 proven customers ready to eat

Download "dining.pdf"

Electronic Buyers

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You have 5,744 TV and electronic buyers ready to buy

Download "electronic_buyers.pdf"

Flooring Buyers

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You have 4,818 proven carpet and flooring buyers ready to buy

Download "flooring_buyers.pdf"

Furniture Buyers

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You have 10,562 proven furniture buyers ready to buy 

Download "furniture_buyers.pdf"

Home Improvement Supply Buyers

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You have 10,748 proven home improvement supply buyers ready to buy

Download "home_impovements.pdf"

Lawn and Garden Buyers

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You have 11,303 proven lawn and garden buyers ready to buy

Download "lawn_garden.pdf"

Looking For a Car?

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American Classifieds drives business from car buyers using their CVC audit.

Download "got_car.pdf"

Sports Equipment Buyers

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You have 6,856 proven sports equipment buyers ready to buy

Download "sports_equipment.pdf"

Now That's Readership

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Tell your story with convincing audit data in this eye-catching ad that drives home the importance of readership and can be customized for your publication.

Download "readership.pdf"

Are Newspapers Becoming Extinct?

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Using their CVC audit The Athens News is proving the vitality of print in their community.

Download "athens_news.pdf"

The Destination

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Are advertiser's dollars wasted? Not when they are in your publication. The Boone County Shopper drives home this point using CVC audit data showing that their readers are the desired destination!

Download "destination.pdf"

Verified. Numbers You Can Trust.

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No need to worry about the readership or audit numbers of this publication. Draw a line in the sand and show advertisers in your market that you have a lot to offer and can prove your value.

Download "verified.pdf"

It Pays to Advertise

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Show the number of potential customers your publication can bring advertisers. The Eastern Iowa Shopping News used their CVC audit to drive home an important point in their marketplace - they reach buyers!

Download "advertise.pdf"

We Have Your Customers

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A clever approach to communicating an important point. Our publication has your customers! Using CVC data to demonstrate real market impact this ad can grab your advertiser's attention and make your phone start ringing!

Download "customers.pdf"

An Apples to Apples Comparison

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The Valley Journals make a great case for properly comparing advertising options in this promotional piece.

Download "apples_to_apples.pdf"

Audit Promotion

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CVC is the industry leader in audit promotion to local, regional and national advertisers. The CVC audit promotion kit summarizes some of the programs available.

Download "cvcpromo_checlist.pdf"

Media Buyer Postcards

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Want to tell your local and regional advertisers about the tough audit you just completed? Raise advertiser awareness about your publication and CVC with this postcard campaign.

Download "media_postcards.pdf"

Newspaper Publisher Postcards

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This colorful postcard series highlights how CVC audits strengthen the position of publications.

Download "publisher_postcards.pdf"

Nothing Loos As Good As Gold

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Is your publication the best of the best? Each year CVC awards the Gold Standard Award to less than 100 top publications nationwide. This promotion brings the good news to your readers and advertisers.

Download "good_as_gold.pdf"

Our Data Speaks Volumes

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CVC's Our Data Speaks Volume campaign can entice advertisers to call and find out more about your new audit and readership study results.

Download "data_speads.pdf"

Power To The Papers

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CVC's industry recognized Power To the Papers campaign can be used locally to promote your publication.

Download "power_paper.pdf"

Preferred Reading

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This ad uses CVC numbers to make a strong statement about reader preference.

Download "preferred_reading.pdf"

The Clear Choice

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The Clear Choice campaign highlights publications that dominate receivership, readership and market penetration.

Download "clear_choice.pdf"

True Numbers

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How will you know if the numbers are true? Choose a newspaper audited by CVC.

Download "true_numbers.pdf"

Want An Audit?

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Readers and advertisers understand the message behind the Want An Audit? campaign. This simple message tells advertisers that your publication is making sure they get what they pay for.

Download "want_audit.pdf"

We Expect Nothing But The Best

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The Scotsman celebrates its CVC Gold Standard distinction.

Download "the_best.pdf"

We've Got You Covered

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Excellent audit scores take a humorist twist in the We've Got You Covered campaign.

Download "get_covered.pdf"

What If You Settled for 53.7% of Everything?

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What if you settled for 53.7% of everything? This Mankato, MN ad promotes their superior market penetration.

Download "mankato.pdf"

You Can't Believe Everything You Read

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Many papers claim inflated readership and circulation numbers. This ad cautions advertisers to look for CVC-verified numbers.

Download "believe.pdf"

Don't Just Believe The Numbers

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Many papers claim inflated readership and circulation numbers. This ad cautions advertisers to look for CVC-verified numbers.

Download "the_numbers.pdf"

How Will You Know?

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How will you know if the numbers are true? Address competitors inflated readership & circulation numbers with this ad.

Download "how_will_you_know.pdf"

It All Ads Up

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The message to advertisers in the It All Adds Up campaign is "ask for proof" for all media buys.

Download "add_up.pdf"

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