Publication Auditing Services Across the U.S.

Methodology

Our Audit Methodology

CVC’s audit methodology is the most comprehensive in the industry. We use a unique three-tiered system of checks and balances to ensure that all data—whether print or digital—is thoroughly verified for accuracy and completeness. A CVC audit guarantees both quality and reliability, providing media companies with the trusted data they need to optimize their reach and performance across all platforms.

Audit Reporting

Before audits begin, media companies complete and submit forms detailing specifics about both print and digital data, including publication printing, delivery, and online distribution. CVC’s auditors then meticulously review these reports, verifying all claims—whether print circulation, digital engagement, or distribution—against support documents such as printing statements, mail receipts, delivery area maps, subscriber lists, and financial records. Once all data is collected and its accuracy confirmed, CVC issues a certified audit report that can be used for advertising sales and business growth. Companies meeting CVC’s stringent requirements are authorized to display the CVC seal in their materials, and their audits are made available to a range of media industry groups.

Field Visits

CVC’s audit process includes random, unannounced field visits to verify both print and digital distribution in the company’s market. Our auditors check physical circulation, rack and retail distribution, as well as hotel and NIE distribution, ensuring accuracy across all channels. These visits help validate that your media company’s reach is consistent with the data provided.

Reader Surveys

CVC’s reader surveys provide essential insights into audience demographics and purchase intentions, which are crucial for advertising decisions. Our surveys are conducted through multi-tiered study platforms, including online forms, QR codes, in-publication, blast emails, social media (Facebook, Twitter), and phone studies. CVC’s reader surveys also differentiate audience data for multimedia presentations, such as print, websites, digital editions, and more, helping media companies better understand their readership across all platforms.

Ready for Accurate Audit Results?

Start your journey to more precise, actionable data with CVC. Ensure your company’s success by securing an audit today.

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