Audit Requirements
The following is a list of requirements and records that you will need to complete the appropriate reports in Step 3.
Printing Records
If your publication is printed by a commercial printer, a copy of the original printing statement showing a net press run and your original canceled check showing payment is required. Further verification is done by a commercial printer sworn statement. If you print from your own presses, the CVC auditor will be required to view press runs, interview personnel and view press logs and paper usage bills.
Residential (Home) Delivery Totals
Summary sheets showing draw totals by carrier or route are required for home delivery distribution claims. During the audit we will request a sample number of carrier names, addresses and compensation information for verification purposes. Publishers must maintain area route lists or maps identifying households that receive the publication on a regular basis. No less than 250 calls will be placed in a publication's market to provide a receivership and readership score (95 percent confidence level with a minimum accuracy range of +/- 2.5 percent).
Mail Delivery Totals
Copies of appropriate original USPS forms and original canceled checks showing payment are required for all mail distribution claims. A current mail list showing name, address, city, state and zip code is also required. If you use an independent postal system, please supply original statements and original canceled checks. Further verification from the mailing house will be made in the form of a sworn statement.
Racks and Stores (Controlled Bulk) Information
Publications should supply draws and returns (gross distribution is allowed under certain circumstances) by delivery location in a route list format. All route lists should include location name, address, zip code and phone number. Current route lists must be provided for on-site verification of controlled bulk delivery locations during randomly selected times during the audit period. CVC auditors will perform no less than two random on-site verifications in a publication's circulation area to determine both draw and unclaimed quantities.
Other Records and Support Documentation May Include:
• Current advertising rate cards.
• Sample issues for audit period.