By The Numbers
Issue #19 - January 07, 2010
CVC Offers a New Product: Custom PowerPoint Presentations
Not sure how to explain receivership and readership to a potential advertiser? Need help determining your market penetration or purchase intention scores? CVC has created a new product to help: custom PowerPoint presentations.
A CVC audit is one of the most powerful tools for sales representatives. To maintain credibility with media buyers, it's critical for all members of the sales team to communicate your audit information accurately.
"Our presentations take the guesswork out of your audit and help you sell advertising by actually showing what your publication’s audited circulation figures mean for potential customers," CVC President and CEO Tim Bingaman said.
When you fire up a CVC presentation, you'll be confident that the audit information you share with advertisers is accurate and easy to understand.
"Our custom presentations contain all of the information shared during our complimentary audit training. However, we've seen a need to also provide this material in a visually appealing format to help sales representatives explain their data to potential customers in a uniform and consistent manner," Bingaman said.
Presentations include the publication's standard audit results, including net circulation, readership and receivership scores, and reader purchase intention scores for all items and services listed in a publication's readership study.
Publishers are encouraged to customize their presentations to include the information most useful for a potential customer. For example, when meeting with a car dealer, a sales representative could highlight the PowerPoint slide that details how many readers will purchase a new or used car in the next year and how much they'll spend on average. These customer-specific slides are loaded with information that can help you better communicate with media buyers.
Custom PowerPoint presentations start as low as $195. See a few sample slides now. Call 800-262-6392 or e-mail CVC to find out more about custom PowerPoint presentations.
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